The River Quarter

MARKET HARBOROUGH - Commercial

JDA was engaged to carry out a feasibility study for the development of a mixed-use urban regeneration project in a central riverside location of this affluent market town.  

Working with landlord, local authority and retail stakeholders, JDA prepared studies investigating the relationships and pedestrian journeys between key anchor retail locations, proposed new river quarter restaurants and promenade, market and social housing and other leisure activities such as a cinema. 

JDA’s designs proposed integrating existing structures within a gentrified modern scheme, with new contemporary elements adopting traditional materials from the local vernacular such as heritage glazed brick.